Just a few years ago, before 2022, the main factor for most buyers was price. Many purchased apartments primarily as an investment, focusing on profitability rather than comfort or functionality.
In 2025, the situation looks very different. Ukrainians are increasingly searching for homes for themselves, which means they’ve become more selective about layouts, services, and the overall quality of living.
Key Trends of 2025
European-Style Layouts on Top
Apartments with European-style layouts are gaining popularity. They offer 15–20% more usable space thanks to the absence of long corridors. These homes typically feature spacious kitchen-living rooms combined with separate bedrooms — a perfect solution for families and for those working from home.
Two-Bedroom Apartments as the Universal Choice
Two-bedroom units, ranging from 55–75 m², remain the most in-demand. Their flexibility allows one room to serve as a bedroom, nursery, or home office.
Services as a Must-Have
Buyers are increasingly choosing residential complexes with additional amenities. The most popular include:
-
coworking spaces
-
lounge areas
-
children’s play zones and fitness studios
-
shelters
-
mobile apps for residents
Market Insights
According to DIM, the share of sales in projects with services has grown by 25% since 2022. Such apartments sell 30% faster, and more than 60% of buyers in 2025 list services among their top priorities (compared to just 28% in 2020).
The Ukrainian real estate market is becoming more mature. If price used to be the main argument, today buyers are prioritizing quality of life: smart layouts, functionality, and services that make everyday living more comfortable.
СТАТТІ
